Updated: May 6, 2020
Inclusive content creation supports your efforts to become more appealing to diverse individuals and groups. This is important for not only attracting a wide range of people to your goods and service offerings, but also to present a welcoming face to new recruits.
All forms of copy, is based around effective and inclusive messaging. By developing high quality content around diversity and inclusion, you not only educate your audience but arouse their interest in your brand.
Whether your intention is to encourage diversity and inclusion with blog posts, website content or other forms of editorial content, good, inclusive based content is key.
Inclusive Content Writing
Content must be of high quality. If you seek to engage your employees, customers and external stakeholders, then you must ensure that your content is strong enough to do just that!
The aim is to encourage and interact in such a way that diversity and inclusion becomes part of the thought process of your business.
Not only that, but you want to ensure that others know about it!
This is key when trying to conduct new business or attract talent. Most people will take a close look at your business website to see if your’re the type of business they want to build a business relationship with or work for.
A paragraph stating that you value inclusion, simply doesn’t cut it anymore! Times have moved on, and the best companies place diversity and inclusion at the heart of business.
Benefits of Inclusive Content Marketing
Inclusive content marketing attracts a wider range of people to your brand. Quite simply, for a business to grow effectively, it must engage increasingly wider communities to its brand, both employees and customers. Some things to consider might be:
Where does your target audience hang out online?
Are you using the appropriate language to attract these communities?
A diverse and inclusive content marketing strategy enables you to create and share informative and inclusive material online involves (such as podcasts, social media posts, videos, articles and blogs).