Updated: May 6, 2020
Inclusive content creation supports your efforts to become more appealing to diverse individuals and groups. This is important for not only attracting a wide range of people to your goods and service offerings, but also to present a welcoming face to new recruits.
All forms of copy, is based around effective and inclusive messaging. By developing high quality content around diversity and inclusion, you not only educate your audience but arouse their interest in your brand.
Whether your intention is to encourage diversity and inclusion with blog posts, website content or other forms of editorial content, good, inclusive based content is key.
Inclusive Content Writing
Content must be of high quality. If you seek to engage your employees, customers and external stakeholders, then you must ensure that your content is strong enough to do just that!
The aim is to encourage and interact in such a way that diversity and inclusion becomes part of the thought process of your business.
Not only that, but you want to ensure that others know about it!
This is key when trying to conduct new business or attract talent. Most people will take a close look at your business website to see if your’re the type of business they want to build a business relationship with or work for.
A paragraph stating that you value inclusion, simply doesn’t cut it anymore! Times have moved on, and the best companies place diversity and inclusion at the heart of business.
Benefits of Inclusive Content Marketing
Inclusive content marketing attracts a wider range of people to your brand. Quite simply, for a business to grow effectively, it must engage increasingly wider communities to its brand, both employees and customers. Some things to consider might be:
Where does your target audience hang out online?
Are you using the appropriate language to attract these communities?
A diverse and inclusive content marketing strategy enables you to create and share informative and inclusive material online involves (such as podcasts, social media posts, videos, articles and blogs).
These stimulate interest in your products and services, and in turn attract people to your brand.
In the modern era, social media is an integral part of content marketing and making it inclusive can be a major boon for your business!
Diversity and inclusion is key to developing an effective and inclusive marketing strategy. Business cultures are constantly changing and the need for diverse and inclusive businesses has never been greater.
Failure to connect with, market to and engage with diverse communities and individuals, will eventually lead to loss of market share and lead to a reduction in brand attraction.
Article Writing and Blogs
Article and blog posts are an effective way of helping your website ( and thus business) to gain traction within the crowded space of search engines. They also promote your business within diverse groups and spaces.
In order to showcase your business inclusively, you must firstly have two things:
1. A diverse range of talent
2. Something to shout about!
Let’s take these 2 in turn.
Firstly, there is absolutely no value in claiming inclusivity, if your business is not! Your audience will see this for what it is and turn away. There are a wide range of services to bolster and embed diversity and inclusion across your business.
Secondly, activities that your business is involved in, that support diversity and inclusion, are things that your business can truthfully showcase as you build a more diverse and inclusive business.
Your content must be expertly created and original. Once your content is on the internet, its out there. Due to the algorithms behind search engines, your content can come up in the search within seconds of being published. This is why it is important to get it right first time.
Where possible, ensure that you use the services of experts who know what they are doing and have knowledge of diversity and inclusion.
They will be able to understand your Corporate messaging needs and craft compelling content.
The importance of regularly promoting your brand to a wide range of customers and potential talent cannot be understated. This, in the end, is what will make your brand stand out above the competition.
Blogging and articles, written with diversity and inclusion in mind, will always attract a wider audience, than those written with a narrow outlook.
Think about it.... that's what just the big, successful brands do. They curate diverse content, and blog about the inclusive nature of their business.
This helps to ensure that they attract best in class talent and showcase their goods and services with global reach.
Video and Podcast Interviews
Having a diverse range of content on your website or intranet, helps to engage both internal and external stakeholders.
Think about a message from the Managing Director, a podcast interview related to diversity and inclusion or a video speaking about, or showing inclusion initiatives taking place within your business.
It all helps to craft your inclusive image and connect you with a wider range of opportunities.
Furthermore, having a professional video or podcast created, helps you to convey your message, in a more personal way.
This is important for developing relationships, that are built on inclusion from the outset. It helps you better connect with individuals and groups and helps to foster well managed, inclusive relationships.
In addition to this, and perhaps more importantly, it helps to show authenticity and supports a business image that values diversity and inclusion.
Interestingly, Generation Z is entering the workforce. They are all about diversity, inclusion and technology. Videos, podcasts and social media is the best way to connect with, and attract this generation to your company... and to your brand.
Getting your business massage cross is crucial to the survival of your business. In a business environment that is becoming increasingly diverse, both in terms of the marketplace and the diverse backgrounds of customers and clients, your message needs to be on point.
Our content writing services support you by writing effective speeches for your leaders. It enables speakers to effectively capture a real essence of inclusion,
It supports modern day thinking, helping to align your brand positively.
Moreover, our speech writing service helps you to capture and harness inclusivity within your brand.
By supporting an enhanced brand positioning you are effectively attracting diverse customers and talent to your business.
Leadership within your business has a key part to play in fostering both internally, and externally focused, diversity and inclusion. They can provide a compelling voice around the key attributes of D&I within your business.
By developing focused and original content around inclusion, across your business, you will seamlessly create and develop understanding around why inclusion is important to your brand... and its people.
Diversity and Inclusion takes time.
Kenroi Consulting supports you with high quality content to start, and keep the ball rolling. We support clients with high quality content writing to build traction around diversity and inclusion.
We are experts in diversity and inclusion, having written articles, reports and papers across a wide range of industries.
Kenroi Consulting supports clients with a wide range of content writing services to help bring your brand to life with diversity and inclusion. We support business with a range of services that help to embed diversity and inclusion into your business.
Our consultants help you to create content through social media, expert content writing, podcasting, video creation and interviewing.
Watch our video below for more information on our inclusive content services.
LEARN MORE: Why is an inclusive brand proposition important to your marketing strategy?
Our Managing Director, Carmen Morris, is a prolific blogger who regularly writes articles, blog posts and professional speeches. She publishes articles regularly on LinkedIn, the professional networking platform.
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As a diversity consultancy business, Kenroi Consulting works with clients across a wide range of business industries. We support companies to build diversity into the fabric of their operations.
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