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A range of sports apparatus including basket and tennis balls rackets and golf club

Diversity and Inclusion Services for Sports Industry

Sport generates interest from a wide of people from all backgrounds and cultures.  It comprises unifying activities that can across social divides. 


Sport is a vehicle for bringing people together, and is an effective tool for promoting diversity and inclusion between people, and communities.

Embedding processes for inclusion into sports, has positive effects for teams and helps to bring fans together in a positive way. 


It also supports corporate and social responsibility programs by strengthening relationships with communities.

Engaging women, young people and those from different cultural backgrounds, promotes diversity across team and club agendas and helps to build sustainable diversity into the future of the sport.  

In addition to the social benefits of diversity around sports, fairness and inclusion within teams has been proven to enhance team performance, unique skill sets and fresh ideas. 


The benefits of introducing and embracing diversity and inclusion within teams, is evident across the sporting world, as are the negative impacts of failing to do so.

"Sport has the power to change the world" 


Nelson Mandela

We help you build, engage and promote diversity and inclusion in Sport, for the benefit of your players and supporters.

Supporting You to Deliver On Inclusion

Our tailor made diversity interventions help to support your agenda to create an inclusive and engaging environment.

How we can help you:

  • Design and deliver diversity strategy to support and help embed diversity and inclusion

  • Deliver diversity training to your team players and managers

  • Deliver training in cultural competence and cultural awareness

  • Support you with community engagement activities

  • Support diversity campaign planning activities

By presenting role models for future generations, from all cultural and social backgrounds, teams and sporting clubs can promote diversity and engage widely with communities.

Ready to discuss your sports related diversity and inclusion requirements? Contact us today for an informal conversation.

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