The many approaches to diversity benchmarking

Updated: May 6






Across society, there are many different approaches to building diversity awareness and inclusion.


Building understanding of different groups of people, their values, cultural norms and behaviour and language, is an inroad to building awareness around the diversity which surrounds and includes us all.

Nowadays, awareness of diversity and inclusion is far more mainstream within the business community than it once was, but there is still a way to go to.

In the UK, there is still inequality on all levels within organisations. From lack of ethnic minority representation at higher levels within business, low levels of women in the

Boardroom and gender pay inequality, there is still a long way to go for business to be more inclusive.






By benchmarking your performance in diversity, you can increase representation at all levels.

Benchmarking diversity and inclusion is an essential tool that business can use to ensure that they are focused on diversity.

Benchmarking is a continuous process of comparing and contrasting policy, strategy and processes that a business has in place in relation to diversity.



Learning about how businesses within a particular industry achieve excellence in diversity and become highly efficient world class organisations, will help you develop useful ideas for your business.

Benchmarking diversity will help you to acquire knowledge of best practice within your industry and others, which your business can then aim to exceed.



There are various types of benchmarking which will help your business take a hard look at your performance in diversity and how you measure up. We examine some below:

  • Strategic

  • Process

  • Functional

  • Operational

  • Best in class

  • Performance



Strategic Benchmarking


This looks at how other companies compete. What do other companies do in relation to diversity and how does it make them competitive?




Process Benchmarking


By looking at the best practices of other companies, and comparing them to your own, you can gain valuable information about how your business processes can be enhanced for the benefit of your business.




Functional Benchmarking


By looking at a specific function within your business, for example HR or Learning and development, you can improve your overall business performance in relation to diversity.




Operational Benchmarking


By investigating how your business operates overall, and analysing what other companies are doing, you can build enhanced diversity into all areas of your operations, from staff management and recruitment to processes and productivity.





Best in Class Benchmarking


By studying the leading competitors in your industry and the diversity practices that they are talking about, it is possible for you to emulate best practice by designing strategies that fit your particular business.




Performance Benchmarking


This analyses the ways in which diversity and inclusion is integrated into the service offerings of competitors and how it helps their performance.


This will enable you to assess your competitive position and structure any re-designs, as necessary.




Benchmarking diversity is a best practice business activity



Benchmarking diversity will allow you to position your business and increase productivity and profit.

The improvement of Diversity and Inclusion within your business is a continuous process. As such, benchmarking should never be viewed as a one time activity. Diversity is all around us and it continually changes.... just as business does.



By identifying the problem areas within your business, through the benchmarking process, you will be much better placed to embed diversity into the core of your functions, processes and procedures.

Devising systems which will keep you informed of what is developing in the area of diversity and inclusion, will enable you to enhance your practice.



For example, talking with your employees, suppliers, and customers and developing staff diversity groups and focus groups, will enable you to capture information that will prove relevant to building diversity.



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Kenroi Consulting is a bespoke diversity consultancy providing tailor made solutions for businesses across the UK.


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